If you’re a business owner and want to turn your customers or clients into raving fans, then you need a customer list, also called an email list. This is so you can stay in much closer touch with your prospects and clients so they can get to know you even better!

Take a look at the List Building series I will be offering you over the next coming month. Here’s the first blog post to help you better understand WHY building your list is so important to your business growth and profitability.

If you haven’t figured out who your target market is, then go here to get her cheatsheet.

Here’s the question that’s on everyone’s mind when they start thinking about list building:

“Which service should I use?”

You’ve probably wondered yourself, and maybe even spent a few hours (or days, or weeks) researching your options.

Stop!

This is not the question you should be asking (yet). And it’s exactly why so many entrepreneurs get stuck in the planning stage of list building.

The First Step In List Building

Before you need to think about tools, you must ask yourself this:

“How can I best serve my market?”

Whether you’re serving business owners, new moms, bloggers, or non-profits, they have a need that only you can fulfill. And when you discover what that need is, you’ll have two valuable pieces of information:

  1. What incentive will be a true no-brainer for your ideal client to opt-in to your list?
  2. How can you use your mailing list to provide the best value for those who join your list?

Don’t over-think these questions, though. Your opt-in incentive can be as simple as a resource guide or a short how-to video that answers a common question. You don’t have to go overboard with dozens of downloads and a 100-page eBook. Rather than providing value, these massive downloads are more likely to overwhelm your reader than encourage them to learn more.

Here are some strategies to think about when building your list…….

 

And when it comes to providing value to your list members, keep three things in mind:

Regular communication is a must (consider an autoresponder series if you’re not good at scheduling email updates). Check out GetResponse, ConvertKit or Aweber.

  1. Marketing is second to information—too much selling will cause your opt-out rates to soar?
  2. It’s your responsibility as a thought leader in your market to distill and provide the information, tools and products your audience needs.

Ask yourself this…..“What is my list-building goal?”

How will you be using your list? Will you:

  • Send a weekly or monthly newsletter?
  • Create an autoresponder series that delivers content on a pre-determined schedule?
  • Use affiliate links as an income generator?
  • Promote your own services and products?

The answers to these questions will help you determine not only the right tool for your list-building needs, but will also determine the path for your ongoing mailing list content, promotions, and growth.

See you next week for Part 2 of our List Building blog series! If you enjoyed this blog post share it on your favorite social media channel. They’ll THANK you for it!