Welcome back!  This is the second blog post still focusing on your list building efforts. If you have not started building your email list then you are leaving so many profits and potential customers on the table. If you have not read the first email then go here to check it out.

Enticing your readers to join your list is just a small part of your overall list-building goal. The larger component is keeping them engaged. Do that right, and they’ll reward you with more sales—not only of your products and services but those of your joint venture and affiliate partners as well.

That said, here’s the number one thing your readers are looking for: solutions to their problem. It’s ultimately why they’ve joined your list in the first place. Your opt-in incentive solved a problem they were having and now they’re counting on you to continue to provide the solutions they need.

These solutions can take many different forms, including:

 

Pure Content 

 

This is similar to a blog post or article. It answers a question (much like this blog does) your readers have and gives them the info they need to move to the next step.

Maybe you’ve discovered an easier way to track conversions on Facebook ads, or gathered some interesting stats on fashion ideas for millennials, or learned a new method for growing their business. [pullquote]What problem did you have and how did you solve it?[/pullquote]

Here are some quick examples that came to mind…

  • How To Dress For Success And Flow Into An Evening Gala! 
  • Top 3 Ways to Get Emotional Support Even When There Is No One Around.
  • 5 Tips To Keep Your House Clean As A New Mom Without Having To Hire A Maid.

 

Share with your readers. Don’t ask for anything in return just send them the info they need. By offering this information only in emails, you’ll show your list members that you’re not just another marketer trying to sell them something. Instead, you’ll be seen as a valuable source of information (and your open rates will improve, too).

 

Your Offers 

 

 Of course, that doesn’t mean you can’t ever sell anything to your list. You’d be shooting yourself in the foot if you did that. Not to mention you’d go broke pretty quickly! Remember, you are running a business.

In fact, since your readers have trusted you to provide them with the very best information available in your niche, it’s important that you DO create and send them offers to buy. They need your:

  • Fashion styling
  • Exclusive deals
  • eBooks and guides
  • How-to course training
  • Private coaching and mentoring

So be sure to include these offers in your mailings from time to time.

 

Tools and Training From Others

 

As we’ve already said, your audience is depending on you to find and share the best information in your niche. Sometimes, that will take the form of an affiliate offer for a new tool, specialized training, free webinar, or other offers.

Don’t think that you have to come up with all topics on your own. You can partner with others in your industry and take turns writing for each other’s blog. You will have a new perspective and your audience will love that you are open to sharing your space and partnerships.

If you’re new to list building, it might be helpful for you to remember that these offers are meant to help your audience, not sell to them. Even though you might earn a small commission, it’s likely not your primary goal. When you approach your email from the standpoint of being helpful rather than being a salesperson, it’s much easier to get past that “what should I mail” question.

If you enjoyed this blog post share it on your favorite social media channel. They’ll THANK you for it!